However, if they want to opt-out of tracking, it should be within their ability.Ĭheck out our guide on privacy friendly Google alternatives if you want to switch away completely from Google. Abstractly, all these help towards a better web experience. On the other hand, the information users provide to websites is their price to get better product recommendations, search results, specific offers, etc. For some visitors, this is unnerving, and they may get annoyed with the relentless stream of targeted ads. However, when websites and apps start sharing data, it gets to the point where marketers can get a creepily accurate image of you. Individual IP addresses of visitors and the browsers they useĪll the above information sounds harmless.The particular actions of visitors when they’re accessing the pages.What are the searches that led them to the content they viewed.The amount of time visitors spend on the website and on each page.In general, Google Analytics will collect at least the following information from a website’s guests.

The collected data can be used for marketing, conversion rate optimization, user experience (UX) improvement, auditing, etc. Tracking user behavior is very beneficial for website owners. Then scroll down and turn on the “Send a ‘Do Not Track’ request with your browsing traffic” switch.Ī message explaining what DNT is comes up, after reading it click Confirm and close out of the Settings tab.Why You Should Block Google Analytics from Tracking You On the Settings page, scroll down to the “Privacy and security” section and click Cookies and other site data. To enable DNT, click the Options button (three dots) at the top right corner of Chrome and select Settings. Previously you could enable DNT in Chrome via an extension, but now it’s included by default with the new update. But if you like to keep your browsing more private, you’ll want to enable the option. Important: DNT doesn’t ’t protect you on sites that ignore the Do Not Track request.

Google chrome browser tracking